In business, human interactions are based on value exchange. When there's an exchange, a human bond is made.
What is Value?
Value is as simple as a solution to a problem.
A solution is often a product or a service. Although a solution is also something smaller, sometimes - deeper.
Let's take two examples. The answer to a question is a small problem solved. A satisfied need (e.g. to feel connected, respected and so on) is a deep problem solved.
As a business, you may want to innovate and create a new product. But remember, what do people need?