If you dive deep, you soon realise that business is about relationships. Trust is an invisible glue that makes your customers stick around when things go badly and recommend you.
When trying to make your business work, it's easy to think about "You" first. Your goals. Sell. Ask for the payment. Convert. Improve your metrics.
Although relationships do not care about "You". Trust is built over a sequence of interactions. A conversation.
When we are able to move away from "I" to "we" and discover shared goals, that's when we're able to make a trustful connection.
What goals does your customer/user have? Start a conversation.