Why do new ideas fail? We live in times of talking. It's hard to pay attention. We don't know how to listen. Start with your goals. Notice what's missing to achieve them. When a different point of view is a missing puzzle that help reach goals, that's when you, I and we, listen.
If you dive deep, you soon realise that business is about relationships. Trust is an invisible glue that makes your customers stick around when things go badly and recommend you. When trying to make your business work, it's easy to think about "You" first. Your goals. Sell. Ask for the payment. Convert. Improve your metrics. Although relationships do not care
The goal of communication is to get your message understood. Then, explain things clearly, so that a reader can understand your message. It's tempting to employ emotions to make your message memorable. Although, memorable does not mean valuable. A nice-to-have or a must-have feature. Which one do you choose?
When building a new business, you're quick to think you need a brand. Are you ready? You have a brand, when you have a product valued by someone. A brand is a conversation people are having about you. Not the other way around. No talks about you yet? Perhaps you don't produce any value. Yet. Show up. Show your product,
In business, human interactions are based on value exchange. When there's an exchange, a human bond is made. What is Value? Value is as simple as a solution to a problem. A solution is often a product or a service. Although a solution is also something smaller, sometimes - deeper. Let's take two examples. The answer to a question is
When building a new product, appealing to the masses doesn't matter because of lack of resources. Be picky. Find those few fans who love you. Grow from there. Build your world. The better question to ask early is - who are the people who share my [company] culture and where to find them?