Library

C

Communication planning

Build a website: Squarespace, WordPress, w3schools.com, teamtreehouse.com

Establish a contact list with “Email Marketing”: blog.mailchimp.com

Bring your website to google results with “Search Engine Optimisation (SEO)”: support.google.com/webmasters, moz.com/learn/seo

Communicate your message with “Content Marketing”: moz.com/beginners-guide-to-content-marketing

Write to appeal to your audience with “Copywriting”: copyblogger.com

Customer research

Decide who your customers are with “Jobs To Be Done” and “Value Proposition Map” frameworks: strategyzer.com/canvas

Learn about the needs of your audience with “Customer Development” interviews: steveblank.comcindyalvarez.com

Learn a process of creating new products people want with “Design Thinking” methodology: nngroup.com/articles/design-thinkingideou.com/pages/design-thinking

View the world as your potential customer with “Persona” communication tool: hubspot.com/resources/buyer-personasnngroup.com/topic/personas/

 

M

Market research

Get data to see how many people are searching for your type of product with “Google Keyword Research” tool: adwords.google.com/KeywordPlanner

Estimate how big your market is with “TAM, SAM, SOM” framework: coursera.org/learn/open-innovation-entrepreneurship/lecture/EjSxj/tam-sam-som

Marketing analytics

Get a simple picture of what metrics to measure and when with “AAARR” startup metrics framework: slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

Measure your website performance with Google Analytics: analyticsacademy.withgoogle.com

Understand when to change marketing tactics and website with “Conversion Rate Optimisation (CRO)”: conversionxl.com, unbounce.com/resources

Test changes you make to your website with “A/B Testing”: blog.optimizely.com

 

P

Product development

Adopt a modern approach to building new products with “Product Management”: intercom.com/books, producthabits.com

Find out more about the needs of your customers with “User Research”: nngroup.com/topic/research-methodsinteraction-design.org

Get feedback for your product idea with visual tools “Wireframing” and “Prototyping”: uxapprentice.com, uxmastery.com/wireframing-for-beginners

Scale your business with a product-led approach and “Growth Marketing”: startup-marketing.com, andrewchen.co, blog.kissmetrics.com

Stay mindful about how you use knowledge, know-how and customers data with “Ethical Design”: timewellspent.io/designersind.ie/ethical-design

Productivity

Create a habit to plan, prioritise and test your activities with “Growth Experiments”: coelevate.com

Set actionable goals with “Objectives and Key Results (OKR)” framework: wikiwand.com/en/OKR

Speed up how you get things done with “Kanban” and “Agile” methodologies: leankit.com/learn/kanban, agilemanifesto.org, gyshido.com

Track your tasks on your laptop and phone: trello.com, google.com/sheets/aboutworkflowy.com

 

S

Sales and Customer Support

Provide a helpful support to your customers with “Customer Success”: helpscout.net/resources

Structure sales into a process: academy.hubspot.com/broadcasts/inbound-sales, saastr.com/academy

Strategy

Adopt a lean approach for creating a business strategy: leanstack.com, strategyzer.com/canvas

 


 

Need a hand?

Ruta will be happy to help you.