Communication has different purposes in different disciplines. Did you know?

Before you begin, you must not know the answer. <…> There are the usual rules about the judging the evidence; it’s not right to pick only what you like <…> The recording of results should be done in a disinterested way.” (104p) ~ From the book written by a scientist

Look how different is this to business communication that often aims to persuade and influence; marketing communication that aims to change behaviour; or artistic language that aims to surprise.

Interesting, isn’t?

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