Creativity to me is letting ideas flow. But here is a problem. Creativity often breeds random ideas and metaphors. Sometimes they simply don’t make sense. And good writing does make sense. “Good writing is memorable,” ~ poetry teacher. The question is, how to let your creativity flow and still make sense.
Update on 25th:
I noticed how my ideas change based on the input. Let’s say I provide feedback to someone on their ideas. Then, I instantly notice how the advice I just gave applies to ideas of my own. Interesting!
So what did I learn? Creativity is useful when a metaphor or idea helps to communicate a message to the audience. If the creative part confuses people, change it so that it provides clarity. Always seek out to give feedback and ask for feedback.