Human Strategies

Brand

When building a new business, you're quick to think you need a brand. Are you ready?

You have a brand, when you have a product valued by someone.

A brand is a conversation people are having about you. Not the other way around. No talks about you yet? Perhaps you don't produce any value. Yet.

Show up. Show your product, no matter how raw it is, and let people to decide, whether it's good or not.