Co-creating value.

Co-create value

Welcome to a website of Ruta Jakute. Ruta helps people to activate creative energy and bring ideas to life.

The Idea

Ruta promotes an idea — life is a playground where everyone co-creates value. Yes, ideas shape our culture.

But creativity is messy. The fear of unknown is real, in fact! Unless someone brings in a map and toys to play with.

How can Ruta help you?

Ruta wears 3 hats: a facilitator, a designer and a hobbyist social innovator. To every project, she brings enthusiasm and structure.


Establish a professional online presence through a modern website that's yours


Discover new ideas for your business or organisation with a structured process to innovation

Social Innovator

Looking to make an impact towards SDGs? Let's explore collaborations.

Identity Design

Activate your authenticity online with your personal brand or a brand for your business

Web Design

Establish a professional online presence through a modern website that's yours


Discover new ideas for your business or organisation with a structured process to innovation


But how did she get here? Ruta’s name means a herb, a friend and a path. Grandpa said Ruta is like a river.

No wonder why she loves questions:

  • How do people grow?
  • How do ideas spread?
  • How might we co-exist?


Inspired by the forest where she lives, Ruta dances with the system of life. She questions, prototypes, and makes sense. Whatever gems she finds, she turns them into projects and services.

Why work with Ruta


Fun moments together


Frameworks to make projects easier


Empathic and clear communication


Modern web tools for our collaboration

"Building my website and Online course in collaboration with Ruta was a great experience. I always felt comfortable sharing ideas with her. She is professional, creative and supportive. She takes action decisively and helps to make the process of building a website seemless."
"Ruta was a pleasure to work with, very diligent, friendly and created a wonderful website for my business. She also completed online website training and broke it down into simple blocks for me, so I can easily update my own website. Her training videos are excellent, short and to the point, a great back up for me."
"I would totally and wholeheartedly recommend Ruta and her website design and business support service. What I particularly appreciate about Ruta is that she is super at translating my blah (written or verbal) and she’ll extract the essence of what I’m trying to communicate and convert it beautifully into the design, content and layout."

Say hello over idea coffee

Hey, I'm Ruta

My name means a friend, a medicinal herb and a road. Call me a designer and facilitator. Sense maker, in short.

I believe creativity shapes our culture.

But why not everyone creates?

I offer structure for bringing ideas to life.

Learning Facilitation

There’s a Universe inside all of us. But we forget about our nature. I offer structure for soft skills development.

Entrepreneurship and Innovation

Creative energy is wild. Exciting! And confusing? I offer structure for bringing ideas to life.

Communities and Ecosystems

Structure turns chaos into play

Activate your creativity and skills with me

Welcome creativity to your life, discover more about your true self and nurture soft skills. My workshops are hands-on, even if we connect over a video call.

Get a website for your business or project

Claim your space online. Choose me as your Web Designer, if you seek a friendly tech guidance and a professional authentic website that grows with you!

Human behind this storytelling

I’m 2in1 kinda human. I’m a web developer and a creative learning facilitator.

So yes, I love activating curiosity in everyone I meet, as much as I love making web projects flow easily.

Thanks to a background in tech startups, I love making things happen.

On the other hand, I’m fascinated by people, which helps to empathise with your audience.

My toolkit

My background blends the opposite forces: structure and non-linear thinking. But I love making up “spells for nurturing ideas”!

Any vision gets closer to reality when it’s seen. No matter a size or a domain of a dream, making that first step is essential, even if that would be the first sentence about the idea voiced to a stranger or the first version of a website forwarded as a link to a friend.

It turns out the dream gets closer and closer to a real thing in steps and with feedback loops. This is ‘Prototyping Dreams’!

The journey of creating something out of nothing is shaky. So here, calling in the opposite forces helps with taming the creativity wave.

I call it a ‘Soft and Punchy’ toolkit, where self-care and empathy helps to find the common ground, but decision-making with critical thinking helps to move forward.

Whether I use creativity in business, technology, arts or community, I love small and doable projects or cycles of milestones. This is how a ‘Turbo Snail’ creates!

In the moment of curiosity, let’s capture the feeling and take that step. Speed matters here. Instead of letting an inner critic to imagine all the possibilities why it wouldn’t work, cultivating the gut feeling and rapid spontaneous action is key.

I call it ‘Chancing’, as ‘taking a chance in life’.

Creativity doesn’t appear in the vacuum. A dialogue with a stranger, holding an object in my hand, a stupid question, all work like prompts and gates into the world of creating.

I call it ‘every idea needs a mirror’ which means interaction fuels the creative process.

It turns out that creating something out of nothing is a cycle. Nah, it wasn’t a waste spending that time on 2 passion projects. Exploration time fuels deeper understanding of self and more interesting ideas.

Welcome to the process of ‘Deep Roots, Sweet Fruits’!

From my journal

Ecology, what?

Last week I co-hosted a workshop on exploring ecology from 2 unusual angles: human relationships and playful eco-anxiety. What is

My Garden of Connections

I noticed how words of connections, networking, idea coffees, community, relationships, systems were all filling me up from within right

Thinking with Hands

When I lived in Ireland, I used to facilitate workshops for communities. We called these sessions ‘sprints on local problems’

Fashion as Social Impact

Fashion is alive; it’s not a thing. Fashion is a performance art happening on the street. I cannot explain what