Co-create value in business

Hello, World! I’m Ruta. I love bringing people together to imagine bright futures and create solutions to problems. How? I help people make a point in communication & decision making. Why? My name means a medicinal herb, a road and a friend!

My Tools

I believe in people shaping culture:

The world moves fast. But we have a limited time every day. I believe in small decisions that make a difference. I believe in empowering people to solve problems, imagine bright futures and create solutions. All while having a purposeful time together. 

My approach helps to see the big picture and steps that matter now.

Systems Thinking

Mapping the ecosystem and seeing links, opportunities for partnerships.


Embodying the principles of living systems and integrating them into business, community, creativity.


Moving fast and navigating through feedback loops from the environment.


Striving for a repeatable model and value creation for all stakeholders.


Inquiring together and imaging new solutions to problems and new concepts that engage people deeply.

Digital Tools

Navigating a sea of information with technologies of our time and mental models they reveal in our minds.

My Story

I experiment and create spaces for everyone to learn by doing.

I flow through life with two questions in mind — “How do people grow and how do ideas spread”? And so I try many hats: a digital marketer, web designer, community co-founder, freelancer, creative director, life coach, artist,ย digital tutor,ย entrepreneur, writer, sales person, … Hats don’t matter while learning is my path. Project-based learning. And so,ย a hat of a creative learning facilitator excites me most. To me, learning is about questioning, exploring, synthesising, sharing. Going wide and going deep. To me, business is a project, a project that can be started by anyone. Such a joyful tool for navigating an uncertain everyday while adapting to a new reality and creating solutions to problems I/we face. When I see “a lack of…” in my surroundings and on the news, I strive for a business education for all, business training that is curiosity-driven, project-based and ecological. If my purpose resonates, ping me for a virtual coffee. I always love collaborating on exciting projects.

Where I create & work

Where I'm learning

Work With Me

How can I help you?

Learn with me or create with me.
ruta - group workshop

Learning Facilitation

When you seek to upskill in competencies of the future, hire me as your creative workshop facilitator. I’ll set up our learning space on Miro for a group or individual session. We’ll connect on Zoom and I’ll guide you step-by-step in the journey of exploring and discovering together. Topics? Creativity and Imagination, Innovation and Problem Solving (SDGs), Design Thinking and Prototyping, Entrepreneurship and Digital Skills.

creative direction - ruta

Creative Direction

When you seek a moment of “wow” and a new concept to engage people deely, hire me as your creative director. I’ll be your mirror and map the essence of who you’re as a brand and create a one document with steps you can repeat to engage your audience. Deliverables? Organisational DNA, Brand Identity (co-designed with my creative partner Malรผ Duque), Marketing Roadmap, Content Creation Plan, Digital Marketing Training.

websites - ruta

Web Design & Ecommerce

When you seek a virtual home for your organisation or a personal brand, hire me as your web designer, ecommerce and online course developer. I’ll create a professional website that you can easily update: a website with the essence of who you’re and what you offer to peopleย  (services, blogs, courses). Deliverables? Professional website made with a self-hosted WordPress and Elementor. Safe, fast, SEO- and all devices friendly. Web lessons included.